A Cheaper Premium Plus, but who’s it for and who wants it?

So here’s my take on the news that’s appeared on several blogs already; Linden Lab announce a new subscription plan . “Premium Plus – no stipend” quite simply a subscription with exactly the same benefits as Premium Plus, just without the signup bonus and monthly payment of 650L$, at a cheaper price. You can expect this to become available mid October.

Table showing different Second Life subscription plans, with Premium Plus highlighted that has a check box labelled “Save $105.12 US without Stipend & Bonus”.

Targeted particularly at creators or store owners that want the other benefits like free uploads, but don’t need the stipend payments because their business provides a Linden dollar income. The Lab believe it will also suit enthusiastic residents that want the benefits like the extra groups, but prefer to buy Lindens as they need them. Apparently the majority of current Premium Plus members buy extra Lindens anyway, so reducing the monthly/annual subscription outlay might be appealing.

Brad said in a Zoom call on Thursday “It’s the best option for SL”(people taking a no-stipend subscription). This is because paying Residents stipends puts extra lindens into circulation in the virtual economy, which is a pool that’s already flooded, which affects the exchange rate negatively.

After the Zoom call, I took the above image and posted it into the Fantasy Faire Backstage Discord server with a brief explanation to see what the merchants thought. Here’s some of the responses;

“They vastly overestimate how much I actually make lol. I spend more on stuff to make stuff with than I earn back lol I like the stipend but i could see it (non stipend plan) being handy for some”

“yeah i’ll keep my stipened some weeks it’s all i have coming in […] but certainly a good deal if you are only going to cash out”

“The stipend is the reason i have premium plus…they gonna give us one thats just free uploads with a stipend? lol i dont need the group space, or the land bonus, just the uploads and the stipend…actually i could do without stipend if theres just free uploads”

“As someone who is neither a creator nor a DJ, I always have more outgo than income in SL. My stipend goes right to the tipjars of the couple of events I attend each week, and the rest out of pocket. I wish there was a level between Premium and Premium Plus Minus Stipend. Maybe something with 110 groups and 450 L$ stipend but leave all the upload fees at Premium level since I don’t mind paying 10 L$ for the occasional texture a couple times a month.”

In contrast a larger brand creator I shared the news with said:

“Wow”

They seemed keen on the idea, despite having just renewed their annual Premium Plus subscription. However since there was talk of being able to switch plans quickly, that might not be an issue.

What I take from this is that the no-stipend plan is much more suited for large-scale businesses. Smaller businesses still appreciate it, but also raised above are the things people don’t need but are paying for. Some don’t need the land bonus (they possibly have a full region for their store), others don’t need masses of groups. I think this should be the first step in creating a custom subscription system, allowing you tick boxes for the benefits you want or don’t want and have the price adjusted accordingly.

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